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Portfolio Bumble

Bumble
OOH campaign

 
Dating proved a tough challenge during the pandemic. Bumble tapped into the mood with witty lines that gave people hope. Instead of simply translating the UK campaign, I created lines that resonated locally, in Berlin, Hamburg and Munich, encouraging lonely hearts to connect.

Billboard advertising Bumble with a yellow background displaying the text in German, translated as 'Love happens when you least expect it. For example, 2020.' A person walking by is visible in the background.
‘Love happens when you least expect it. For example, in 2020.’
Curiously, “Wir lieben in besonderen Zeiten” (We love in unusual times) uses the same stylistic device as in English. With only one different letter, the meaning has changed from ‘leben’ to ‘lieben’ – from ‘live’ to ‘love’.