McArthur Glen Christmas campaign

 
With a loose brief to play with this image for the German market, I chose a riff on a famous Christmas carol ‘Schneeflöckchen, Weißröckchen’ (Little snowflake, little white skirt) but rebranded is as a ‘little designer skirt’ – ‘Schneeflöckchen, Designerröckchen’ – a catchy way to get the designer label message across.

Agency: VCCP